Fetcher

Fetcher is a growing HR Tech startup, helping connect companies with the people they want to hire. I was brought on as Fetcher's first full-time design hire, reporting directly to the founders. I led and designed a brand identity update alongside a new marketing website optimized to convert potential customers to paying Fetcher users. Additionally, I designed crucial new UI features for their core logged-in web app, aimed at increasing usage and engagement.

  • Status: Full time, In-house
  • Company: Fetcher.ai
  • Creative and Product Direction: Chris Calmeyn
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Brand Identity Update

As a new employee, my first task was to create a full company brand refresh. Fetcher already had a great concept and reference in their company name, if you've seen Mean Girls, you'll get me. Their logo was already a bionic dog of sorts, and I did not want to entirely erase their company history. However the first thing I noticed with their old logo was it's lack of ability to

I decided to redraw their dog to be more scaleable and adaptable at different sizes across web and mobile app, as well as printed applications such a swag and of course, a tote bag.

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UI/UX Improvements

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See Also