Imaging Lab Branding
Visual identity system, logo, print collateral and poster campaign for the Imaging Lab – the digital print studios at University of the Arts in Philadelphia.
Since every print job is unique, I thought it would be fitting to have a dynamic logo system. I based the logo on the three most commonly ordered sizes of paper: 8.5 x 11, 11 x 17 and 13 x 19. The three ‘pieces’ of paper are overlapped and they may be rearranged, flipped and rotated to create the different variations.
- Status: Full Time, In-house
- Client: The University of the Arts
- Creative Direction: Amanda D'Amico