Upollo

2025

Upollo was a venture-backed startup focused on helping B2B SaaS companies understand and optimize their customer relationships, ultimately reducing churn and bringing in more customers. Initially known for solving account sharing and multi-accounting challenges at scale, Upollo evolved to address churn prediction, expansion opportunities, and conversion optimization. As Senior Product Designer, I worked directly with the founding team to shape both product strategy and execution.

We analyzed over $1B in revenue across 65M+ users, helping our customers achieve up to 60% re-engagement rates and, 46% reduction in churn and millions added in revenue.

Update: As of September 2025, Upollo was sunsetted as the team moved on to a new adventure.

Investors: Led by Index Ventures with angels from Notion, Stripe, Cohere, Google, and Canva

Upollo Completes $4.15M Capital Raise

Talking Growth with Relevance.ai, Relume.ai, Upollo.ai

Designing a New First Impression

Through user research including session replays, analytics analysis, and customer interviews, I identified a critical insight: people signing up for Upollo often weren’t the same people with access to required data integrations like Stripe or HubSpot. This led to significant user dropoff.

Process:

Conducted comprehensive user journey mapping
Analyzed drop-off points using Google Analytics and Microsoft Clarity
Iterated through multiple design versions based on user feedback
Simplified the flow to prioritize successful data connection over feature explanation

The Solution: I redesigned the onboarding flow to support team-based workflows, allowing users to easily invite teammates who could handle specific data source connections, transforming a technical barrier into a collaborative feature.

Results: The new onboarding flow significantly improved onboarding completion rates and reduced time-to-value for new customers. Once implemented, our deal-close rate was 50% faster than before.

LTV Calculator & SEO Growth Tools

When leadership identified the need for sustainable top-of-funnel growth, I developed a strategic approach to build brand awareness while educating potential customers. Rather than pursuing viral content with fleeting impact, our blog posts and social content were generating hit-or-miss traffic that didn’t provide consistent results.

Research & Validation: I used Ahrefs and Search Console to identify search queries with sufficient volume to warrant the effort, while targeting low-to-medium difficulty keywords where we could realistically compete against larger players in our crowded market. After analyzing the data, LTV (Lifetime Value) emerged as the optimal topic for our first calculator.

Execution: Working independently due to limited engineering resources, I designed and built the first LTV calculator using Webflow and leveraged LLMs to implement the JavaScript calculations and frontend logic. This became the foundation for future calculators and tools.

Results: These tools grew to 50%+ of our total search traffic, growing search traffic 10x from 300 to 4,000+ impressions per day. At the bottom of each page, we funneled interested visitors to multiple CTAs to either try Upollo for free, or get a personalized demo with our founder.

More work