Fetcher

2019–2020

Fetcher is a people-analytics startup that helps connect companies with the people they want to hire. Fetcher is building a platform to surface the most qualified candidates for any role, while removing human bias in the process. As their first full-time creative hire, I worked in direct tandem with the founders to refine their brand identity and cement a design and product system that was translated across all aspects of the business. This mainly comprised of:

Company rebrand including a new logo, website and internal visual style guide for all social media channels and marketing collateral
Redesigned and codified the onboarding process for first-time users of the Fetcher product
New UI features for the logged-in web app, aimed at increasing team usage and overall engagement

Status: Full time, In-house

Creative and Product Direction: Chris Calmeyn

The Fetcher Dashboard

Fetcher’s main app allows recruiting teams to keep track of what’s going on with their search for a new candidate. Fetcher’s team had already built the foundation for an excellent desktop app, however they wanted to expand on certain areas in the app itself in order to encourage higher user engagement.

Main Dashboard

Fetcher’s main app allows recruiting teams to keep track of what’s going on with their search for a new candidate. Fetcher’s team had already built the foundation for an excellent desktop app, however they wanted to expand on certain areas in the app itself in order to encourage higher user engagement.

Inbox View

I redesigned this view in order to better emphasize Interested candidates. Additionally, I thought it would be great idea to consolidate all of your Team’s activity about a particular candidate inline with the Inbox itself. For example, if the Recruiter finds a viable candidate, they may leave an @ message to their Hiring Manager to alert them.

Team View

The Team View of the app was updated to include more metrics and features to encourage more consistent behavior.

Miscellanea Studio — Fractional Design Director for a design agency. Projects include seasonal longform content and website implementation

Moving Graphics — Photography for a vehicle-based visual collection. Ongoing project.

More work